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Bearkat Athletics logos are trademarked assets that represent the energy, excellence, and legacy of Â鶹ÌìÃÀ¹û¶³´«Ã½ sports. These marks are reserved for official athletics business — including uniforms, advertising, and licensed merchandise — and are managed by Sam Houston State Athletics. To maintain consistency and protect their integrity, all non-athletic uses must be approved in writing.

Athletic Brand Use Guidelines

Trademark Ownership

Sam Houston State Bearkat athletics logos are trademarked and are the property of Sam Houston State Athletics.

Approved Uses

These marks are reserved for official athletics business, including:

• Stationery
• Business cards
• Sports advertising
• Uniforms
• Publications and programs
• Licensed apparel and novelties

Restrictions

Athletic marks may only be used for materials directly related to athletics unless otherwise designated or approved in writing by Sam Houston State Athletics.

Permission Requests

To request use of athletic marks for non-athletic purposes, contact: Russell Martinez

at licensing@shsu.edu 

Athletic Branding Essentials

Here are the key points to keep in mind when working with Â鶹ÌìÃÀ¹û¶³´«Ã½ athletic marks.

• What Are Athletic Marks?

  Trademarked logos representing Â鶹ÌìÃÀ¹û¶³´«Ã½ Bearkat Athletics.
  

• Who Can Use Them?

  Only Â鶹ÌìÃÀ¹û¶³´«Ã½ Athletics and approved partners for official athletic business.

• When Is Permission Needed?

  For any non-athletic use of athletic marks.

• Need Help?

  Contact Russell Martinez for guidance or approvals at licensing@shsu.edu.